Mark quickened his pace as he strode across campus to make his next computer science class, although he was officially enrolled as a psychology student. He was feeling somewhat forlorn as he slumped in his seat with a copy of the campus newspaper in hand. The front page illustrated the gory details of his near expulsion for creating an on-campus clone website of ‘Hot or Not’, on which several fascinated students had spent the past couple of months rating each other’s attractiveness. Mark attempted to forget about the story as his focus rested on the guest speaker at the front of the class who, funnily enough, was encouraging the class to skip school to work on outside projects. Daydreams of his other online project- an on-campus networking site clouded his thoughts.

The guest speaker who inspired Mark Zuckerberg in one of his Harvard classes in 2004 happened to be Bill Gates. While, Mark’s dorm room social networking project is known today as Facebook.

Mark, now 23 years old strode into his office decked in his usual uniform of jeans and Adidas sandals, ready to direct Facebook’s 300 staff and annual revenues of $US 100 million. Although, Mark is known is now compared to Bill Gates and Steve Jobs, he remains true to his humble grassroots, evident by a comment recorded in the Sydney Morning Herald last week: “I don’t care about running a company. I just want to build cool things”.

It remains to be seen whether Mark maintains his laid-back composure since, Facebook has been recently valued at a cool US 15 billion dollars following Microsoft’s recent purchase of a 1.6% stake in the site for US 240 million dollars. With a 20% stake in the company, Mark could sell out for US 3 billion dollars and buy all the Adidas sandals his heart desired. Not that that’s the sort of thing a billionaire who lived on a mattress on the floor in rental accommodation until as recently as May would spend his money on.

However, with success comes pressure and Mark’s inexperience will be his greatest challenge. He now allows his executive team to talk after fumbling through a presentation to approximately 750 programmers earlier this year while visibly sweating. Meanwhile, former Harvard classmates, now the founders of rival site, ConnectU have filed a federal lawsuit requesting Facebook be shut down on the basis that Mark stole their social network idea when he helped them with a project in 2003.

The high-speed success of Facebook is a result of the growing trend towards online author or user-written content. Part of this phase is the growing popularity of blogs. People are more and more wanting to use the net as an interactive tool to post their own material and converse openly with others. Gone are the days of passive searching. This is why we appreciate you need to be in charge of your own profiles and provided with choice at every level of participation.

By The Diligent Nerd

The nextbutton is our proprietary technology to deliver highly targeted visits to your website/s. Matching your offers to your customers and your competitors’ customers is quick and easy.

• Match your offers to the people who buy or use your products/services.
• Account holders interact with the nextbutton on a regular basis, relying on it for their matching online content, including paid offers and surveys, and soon for other online treats like music, videos, news, blogs, etc.
• Your offers stand out – served up one at a time (unlike crowded banner advertising) and enticing account holders to visit your site. See the ad specs.
• A guaranteed number of visits can be achieved in a set period.
• Live reporting keeps you on track with visits.

When you are innovative, original or stand out in anyway, people start talking about you. It’s the same with companies. Some of the myths about us are best dealt with head-on.

1) We are a not an email company.

We do not send emails to attract people to your website but we do deliver unique, targeted visits to websites. Our account holders log-in to their account, and view content and offers delivered to them by the nextbutton. The nextbutton is like a one-stop-shop to view the offers you send as well as a host of other matching online content.

2) The nextbutton or pureprofile does not just deliver advertising content.

The nextbutton is all about rich online content matched to the profiles of account holders. It delivers websites, news, articles, blogs, images, etc that match your profile as well as paid surveys. The varied, matching content is also the reason why account holders log-in and are excited by the nextbutton!

3) We are not owned by Australia Post or still affiliated with Australia Post.

pureprofile had a successful alliance with Australia Post in 2001 when the service was launched. Australia Post’s involvement in the e-marketing space as well as in the areas of consumer data and lifestyle information, allowed us to more widely offer online marketing services. The alliance ended in 2003.

In the March 2007 issue of Marketing magazine, our double-page ad conveys what pureprofile and the nextbutton do. Click the image for a bigger view.

Also 200 FREE VISITS are available for any business that starts a campaign in March 2007. Start your campaign here.

Learn what you need to know about pureprofile in our handy Fast Facts flyers. Find out how you can target people based on the products and services they use and buy, so that your advertising spend is very targeted to real prospects without any guessing.

We bring you actual people, not just clicks.

Download the PDFs here:

Fast facts on pureprofile - Australia

Fast facts on pureprofile - United Kingdom

To send a sales enquiry online, visit the CONTACT US area on our website.

May 2007 be a great year for you personally and professionally.

Many people make personal new year’s resolutions and many people break them. We all know the common ones: quit smoking, lose weight, go to the gym, try something new etc.

How many of us make new year’s resolutions that are business-based or based around the professional role we have?

pureprofile can help you with the business/professioal resolutions, some of which could be:

• Acquire new customers
• Try new marketing channels
• Make your advertising dollars go further
• Stop wasting money on ineffective advertising
• Find out who my customers really are

Purchasing advertising is often a very complicated process. Purchasing online advertising can even be harder. However, with any media one thing often drives most decisions - cost. How much will it cost and how much will we make from it?

With so many different pricing structures (CPM, CPC, CPA, CPV…) it can be often difficult to measure the performance of media that has been purchased in different ways. Many people think that a cheap CPM is a good deal; others think that a higher CPM translates into better inventory.

The truth is that until you place all of the inventory on the same level and ‘compare apples with apples’ you are kidding yourself trying to compare different inventory types.

The most effective way to do this is calculating the true cost of getting a PERSON to your website (notice the emphasis on PERSON - more on this later). Follow some of these simple steps:

1. Work out your CPM rates
2. Get the click rates from this inventory (click divided by the number of impressions run)
3. Out of the clicks to your site, how many are unique people?

The table below compares pureprofile with email, banner and search for online advertising options.

One of the most important questions you can ask yourself when evaluating online advertising options is: Are the people clicking the ad relevant to my product or service? In other words, are they interested in my product or service?

Wouldn’t it be easier if you were just paying when a relevant PERSON visited your wesite? You would be confident in knowing that you are only paying for people not clicks and for people who are in your target market.

This is what pureprofile offers: the ability to reach only the people who use or are interested in your product/service.

pureprofile ensures that there will be an even spread of site visits over the duration of your campaign. That is, if you order 1,000 targeted visits over a four-week period they will not all be delivered on day 1. You will receive approximately 250 unique visits per week.

For value. Value for your life is the sum of your experience when you join pureprofile, and it encapsulates all the reasons below.

Cash. pureprofile is unique in the fact that you are rewarded with payments (to your pureprofile account) for your time and attention. You can then redeem the payments by requesting a direct transfer to your bank account.

Relevance. Account holders are asked questions so that their profiles deepen allowing us to continually deliver relevant content (both paid and unpaid) that matches their profile. The content is focused on providing value and enjoyment, heightening knowledge about the world around you and making you smile.

Answering profile questions is also fun because the questions are delivered in fun ways, not via traditional questionnaires. Find out how we approach profile questions at our blog entry: Sexy, new profile pages

Voice. Account holders feel good when they are asked for their opinions. Through our Real Research service, we give you the opportunity to voice your opinions on varied topics. You are rewarded for your time.

Experience pureprofile for yourself. Register now.